The National Association of REALTORS Clear Cooperation Policy is effective in Utah on February 1, 2020. Below is a link to the WFRMLS FAQ’s page and a summary of those questions.
https://www.utahrealestate.com/clearcooperation#FAQs
Policy Summary
At the National Association of REALTORS® (“NAR”) Annual Governance Meetings in November, the NAR Board of Directors passed a new “Clear Cooperation Policy” which MLSs are required to adopt.
The policy states that if a property is publicly marketed (via websites, a yard sign, social media, email blasts, etc.), a listing for that property must be added to the MLS within one (1) business day of the first public marketing of that property.
Examples of Public Marketing
Yard Signs
Social Media
Flyers / Mailers
Websites
Listing Sharing Networks
Frequently Asked Questions
In such cases, a listing can be in the “Active” status if being shown within 5 business days of the listing being active on the MLS, otherwise the listing would need to be in “Off Market.” (WCBR does not have an “Off Market Status”.
An “Off Market” listing means the property is temporarily not available for showings for a period of time that generally exceeds 5 business days.
- Exclusive Office Listings (i.e. Listings that are not marketed to the public)
- Commercial, industrial, and business properties
- Residential properties with 5 or more units
- Properties that are “To Be Built” or “Under Construction”
- Yard signs
- Flyers displayed in windows
- Social media networks
- Digital marketing on public facing websites
- Brokerage website displays which include IDX and VOW displays
- Digital communications marketing which includes emails, multi-brokerage listing sharing networks, etc.
- Any other applications available to the general public.
- Exclusive Office Listings (i.e. Listings that are not marketed to the public)
- Commercial, industrial, and business properties
- Residential properties with 5 or more units
UtahRealEstate.com Rule 1.0.2
Tier 4 Violation – $500 Fine
Effective February 1, 2020
“Clear Cooperation & Public Marketing. Within one (1) Business Day of marketing a property to the public, the Listing Broker must submit the Listing to the MLS for cooperation with other MLS Participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays which include IDX and VOW displays, digital communications marketing which includes email blasts, multi-brokerage listing sharing networks, and any other applications available to the general public.”